A Foodtruck Inspired Vegan Cafe
Rebrand of Pingala cafe, a vegan restaurant located in Burlington, Vermont.
Deliverables: branding/identity, website, menus, business cards, rewards cards, custom food liners, signiture sandwich illustrations, pins, stickers, and various other collateral.
This project was designed in collaboration with Jeremy Smith.
We developed a variety of logos and icons, determined an energetic color palette, and even created a font from Trevor's (Pingala Owner) handwriting.
The food is quick, comforting, and energetic. The place naturally has a food truck vibe, with the compact kitchen and ordering window, so bringing some of that energy into the branding seemed like a good idea.
We developed an illustration for each of Pingala's Signature Sandwiches. These were printed as postcards for napkin holders and used online.
Obviously a thriving business needs a great looking, functional website. We decided early on to forgo all the paralaxing web gimmicks, instead creating a straightforward site with great organization and consistent branding that would last a minute.
We also created custom icons and illustrations to bring energy and color throughout the entire site.
See the full site here.