Danielle Vogl
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Pingala Cafe

Pingala Cafe

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Foodtruck Inspired Vegan Flavorgasm

 

Rebrand of Pingala cafe, a vegan restaurant located in Burlington, Vermont. 

Deliverables: branding/identity, website, menus, business cards, rewards cards, custom food liners,  signiture sandwich illustrations,  pins, stickers, and various other collateral.

This project was designed in collaboration with Jeremy Smith.


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We developed a variety of logos and icons, determined an energetic color palette, and even created a font from Trevor's (Pingala Owner) handwriting.

 


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The food is quick, comforting, and energetic. The place naturally has a food truck vibe, with the compact kitchen and ordering window, so bringing some of that energy into the branding seemed like a good idea.


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We developed an illustration for each of Pingala's Signature Sandwiches. These were printed as postcards for napkin holders and used online.


Obviously a thriving business needs a great looking, functional website. We decided early on to forgo all the paralaxing web gimmicks, instead creating a straightforward site with great organization and consistent branding that would last a minute. See the full site here.


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