Feeding your Feed
The identity needed to communicate creativity, while leaving room for the individual style of photographers, clients, and colorful New York City neighborhoods.
We developed a bright and playful color palette, which we called highlighter. Using generous off-white space and content in black, highlights pop and make an impression. Using white as a highlight color made everything brighter, and gives the brand an energetic aesthetic.
Hand-off included a Brand Guidelines document to help clarify the details. Covering basic elements like logo, color, type, and imagery, this guide will help ensure the brand can grow in the right direction.