Danielle Vogl
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Project:Pose

Project:Pose

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Feeding your Feed

 

Social media photography startup Project:Pose tasked us with creating a visual identity and website that would grab the attention of their clientele: the socially obsessed.

This project was designed in collaboration with Jeremy Smith.

Full website: projectpose.com


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The identity needed to communicate creativity, while leaving room for the individual style of photographers, clients, and colorful New York City neighborhoods.

 


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We developed a bright and playful color palette, which we called highlighter. Using generous off-white space and content in black, highlights pop and make an impression. Using white as a highlight color made everything brighter, and gives the brand an energetic aesthetic.


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Hand-off included a Brand Guidelines document to help clarify the details. Covering basic elements like logo, color, type, and imagery, this guide will help ensure the brand can grow in the right direction.


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